Datadog is an infrastructure monitoring SaaS platform, boasting itself as essential for cloud application security. They are known in the industry for having an event heavy marketing approach.
While there, I led Datadog-owned tentpole events and programs - most notably, DASH & Regional Summits. During my time with the team, I helped transition some of these events from free offerings, to paid and revenue generating. I owned the relationship with the Datadog Developer Relations and Sales teams, curating content specific to the needs of each audience - engineers who use the tools, program managers who implement, CISO/CIO decision makers.












