At Google, I was part of the powerful Field Marketing team, liaising with product teams to launch new tools, partnering with sales to identify targets, building integrated marketing campaigns to support Google Cloud sales goals. During my tenure, I hosted dozens of events to support our marketing initiatives. I brought to the role my expertise in technical event production, the design of each experiential activation, implementing promotional strategies, and leadership to bring all stakeholders together for alignment.
All events tied back to targeted marketing campaigns, supporting the 10X of sales during my time. I helped to curate programs, set them up to be scaled for global execution, all to drive awareness and interest in Google Cloud’s vast solutions of products and services.
Integrated Marketing Efforts Included:
Traditional internal GTM launch of tools for education to all stakeholders
Email Marketing efforts to targeted leads aligning with sales funnel, tracking through Google Analytics and Salesforce
Identifying marketing campaigns that could be supported by events - first hand owed, partner events, and third party sponsorships
Curation of case studies, educational one pagers, website landing pages, webinars, demos, and stakeholder tiger teams for all campaigns
Owned leadership alignment, content and communications, retrospectives, data analysis, and reporting
